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Secondary Science – Integrating Media Literacy and Critical Thinking

When/Where: Sunday, 1:15-2:45pm in Ballroom C.

Presenters: Chris Sperry, Projct Look Sharp; Cyndy Scheibe, Projct Look Sharp. Presider: Jasmine Hood.

Objectives: The directors of Project Look Sharp will present the results of a yearlong project with 20 teams of secondary science teachers and librarians. They will share models and resources that highlight the most effective approaches.

Audience: PK-12 Schooling, Higher Education


Project Look Sharp Directors Chris Sperry and Cyndy Scheibe have spent the last year working with 20 teams of secondary science teachers and librarians throughout upstate New York to train and coach them in the development, implementation, assessment and sharing of original lessons and units that integrate media literacy and critical thinking into their curriculum. Teams were trained in models for media literacy integration using approaches and curriculum materials developed by Project Look Sharp as well as NAMLE’s frameworks (Key Questions to Ask When Analyzing Media Messages, 6 Key Concepts and Core Principles) prior to developing their projects.

Teams were coached through planning, implementation, and evaluation (including a series of video taped symposiums). Projects include using media literacy approaches to teach about the chemistry of household of cleaners, global warming, weather, fracking, water quality, geology, forensics, the scientific method, etc. The coaches and outside evaluator will identify the most useful, effective and repeatable approaches for integrating media analysis and production into secondary science instruction, and those projects will be documented and posted online for other science teachers across the world to use.

Cyndy and Chris will synthesize these findings for the NAMLE workshop, highlighting a small number of the projects that demonstrate the essence of how best to integrate media literacy into secondary science. Modeling interactive constructivist media decoding used by many of the teachers during their units, the presenters will engage workshop participants in some of the science lessons implemented by the classroom teachers. They will also show short video clips from teacher presentations and student media production projects.

Participant Involvement

How will attendees be involved:As with all our workshops we will model constructivist media decoding in presenting some of the models. In addition to using SHORT video excerpts from teacher presentations and student production project we will involve participants in interactive decoding and have them identify the goals of the units/lessons. With a small group we will begin with a quick assessment of the interests of the group.


  • Chris Sperry, Projct Look Sharp: Chris Sperry is Director of Curriculum and Staff Development for Project Look Sharp. He has taught social studies, English and media studies for over 30 years. He is the author of numerous curriculum kits including Media Construction of Presidential Campaigns and Media Construction of the Middle East. He received the 2005 Leaders in Learning Award for Media Literacy and the 2008 National Council for the Social Studies Award for Global Understanding.
  • Cyndy Scheibe, Projct Look Sharp: Cyndy Scheibe is Executive Director of Project Look Sharp ( and an associate professor in developmental psychology at Ithaca College. She was a founding board member of NAMLE and co-authored the Core Principles of Media Literacy Education. Her upcoming book (with co-author Faith Rogow) is The Teacher’s Guide to Media Literacy (Corwin, 2011).
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Welcome , today is Saturday, 03/28/2015